Cadbury launches dark chocolates in India
Cadbury India, has announced the launch of its dark chocolates--Cadbury Bournville Fine Dark Chocolate--in the Indian market.
The dark chocolate, which is loved by millions of consumers because of its rich taste and intrinsic health and well-being benefits, would be available in four different variants--Rich Cocoa (80g), Almond, Hazelnut and Raisin & Nut (90g).
The chocolates will be priced at Rs 75.
During the launch ceremony, the company revealed that it intends to start a campaign for Bournville Fine Dark Chocolate in November, which entails national advertising on television, print and sampling. .
The company expects an increase of around 15-20% in its revenue during the festive season.
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