Lifestyle trends - British parking garages lure drivers with sumptuous smells
London - People who can't abide the smell of parking garages could soon find relief in Britain.
A company there is planning to lure customers with the smell of freshly-baked bread or the sweet scent of roses. A survey recently showed that most people are deterred by foul-smelling stairwells in parking garages, said NCP, which operates in London, Birmingham, Cardiff and Leeds. So now, it aims to charm its customers with special aromas.
The company is on a mission to free stairwells of stench and is currently asking customers to name their favourite smells. The hit list of favourites includes freshly-baked bread, cut grass and hints of rose. The winning scent will be the one that lures drivers looking for a parking space into NCP garages. (dpa)
