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Bennett Coleman picks 26% stake in Manhattan Communications

Malini Ranade 8 September 2008

Bennett Coleman & Co Ltd. (BCCL), media conglomerate and the publisher of English daily ‘Times of India’, has picked 26% stake in Manhattan Communications (India) Pvt. Ltd., through Times Private Treaties for an undisclosed amount.

Los-Angles based Manhattan Communications specializes in total marketing solutions which include advertising, branding, public relations, marketing (media, interactive, ATL, BTL) and events in India.

Along with this, the firm is an integrated affiliate of MediaMorphosis Inc., a full service marketing agency located in the United States that specializes in targeting ethnic markets, specifically the growing South Asian Diaspora in North America, UK, and Europe.

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