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Bajaj’s small car to be priced lower than Nano

NanoRenault & Nissan that are working in alliance with Bajaj to develop the ultra low cost project recently revealed the fact that the final product could well be priced below the Nano.

Carlos Ghosn, CEO, Renault & Nissan recently said that the company is looking at launching products that are priced below and above the Nano. In fact, the company is expecting to launch the product by 2012.

Analysts believe that Nano will retain its first mover advantage keeping in mind the fact that it is an iconic product in itself. Clearly, Ghosn has himself learned many things from the Nano as the company has taken the strengths of the product to be incorporated into its products. Ghosn further defended its multi-player strategy tagging India as a complicated market where a newcomer has to learn a lot to be successful in the business.

Moreover, the company may also launch a trimmed version of the Logan which has been going through a rough phase as far as unit sales are concerned. Ghosn on his latest visit has ruled out the possibility of ending the JV with Mahindra & Mahindra.

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